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Mr. Goodwin further reviewed the reduced tonnage during 2009, down <br />significantly based on fewer materials being received from consumer due to fewer <br />newspaper and magazine subscriptions, less purchasing of big box items, in <br />addition to changing behaviors and technologies, and lighter volumes of materials <br />being recycled; and assured members that this did not indicate that people were <br />recycling less or fewer people were recycling, just an indication of the materials <br />they were recycling. Mr. Goodwin advised that Roseville's participation, while <br />down approximately four percent (4%), was still high at seventy-eight percent <br />(78%). Mr. Goodwin noted that this could be based on vacant and/or foreclosed <br />properties; and advised that additional research would be available on that trend <br />during 2010. <br />Mr. Goodwin noted that recycling followed economic trends, with manufacturers <br />considering recycled stock as part of their economic viewpoint; and further noted <br />that environmental benefits remained significant in impacts to the planet. Mr. <br />Goodwin further reviewed the ever-changing end markets for recycled materials, <br />and the unique sorting provided by Eureka to ensure the quality of those materials <br />in the market place. <br />Mr. Goodwin noted that tonnage was down in Roseville, with a slight increase <br />seen in the multi-family program, based on education provided to that group, even <br />during the economic downturn. <br />Mr. Goodwin provided recommendations for the coming year in cooperation with <br />City staff to improve the program, including Eureka's participation in National <br />Night Out block parties with their trucks and educational materials available and <br />targeting specific areas in the community with the lowest participation rates based <br />on their studies; additional work with staff and volunteers to review routes <br />needing increased participation; and their intent to participate in several additional <br />community events, including Earth Day and Run for the Roses Event, providing <br />workshops on backyard and worm composting. <br />Discussion among members, staff and Mr. Goodwin included, the number of <br />compartments (2) on trucks with trucks not currently equipped with mechanical <br />compaction; how to encourage manufacturers to make their packaging materials <br />recyclable and marketable in today's market; differences in many items marked <br />"1" or " 2" but not suitable for recycling due to the methods and/or additives used <br />in their manufacture and their actual melting point during the recycling process; <br />and ongoing searches by Eureka for additional markets and tracing materials up <br />the chain to manufacturers seeking changes in their materials. <br />Mr. Goodwin assured members that Eureka was motivated to continue working <br />toward long-term solutions through their company mission, and their commitment <br />to the end result; and encouraged consumers to contact their hot line with specific <br />concerns and/or questions to work toward mutual solutions. <br />