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campaign finance laws. permitting corporations and any other party to spend unlimited amoiuits of <br />money to influence the outcome. <br />Money Spent on Initiative and <br />Referenda CYrcumvent Populism <br />In perhaps the best study to date on initiative and referenda, Thomas Cronin indicates in his book <br />Direct Democracy that money has a decisive influence on the outcome of ballot measures. For <br />example, he notes that corporate-backed sponsors win 80% of the ballot initiatives and that when big <br />money opposes a poorly funded ballot measure, "the evidence suggests that the wealthier side has <br />about a 75 percent or better chance of defeating it." In addition, evidence demonstrates strong <br />correlations between the amount of money spent and the number of votes cast and that while money <br />cannot guarantee victory, the amount of money spent is decisive in defeating a ballot proposition. <br />Overall, the evidence suggests that a popular ballot measure is more often than not defeat by corporate <br />and big money and that corporate and special interest money and not the will of the people is what <br />generally prevails in initiative and referendum decisions. <br />Big Money Distorts Public Deliberation <br />What big money buys in debates on ballot measures is media exposure. According to several studies, <br />media exposure is the single most important factor influencing and swaying voter decisions. Given the <br />cost of the media, for the most part, the public will be asked to make critical public policy decisions <br />based upon 1S second sound bites financed by interests that have the most money to spend on the • <br />media. Clearly our constitutional framers the original supporters of initiative and referendum did not <br />envision policy making premised upon sound bites and the cash nexus yet the evidence suggests in <br />California and other states that this is exactly what has happened. <br />Initiative and Referendum has <br />Little Impact on Voter Turnout <br />Advocates of initiative and referendum claim that letting the voters decide increases turnout. <br />Unfornmately there is little empirical evidence to support this claim. When appropriate variables are <br />held constant, there is little difference in voter turnout in states that have initiative and referendum <br />versus those that do not. <br />In addition, in some states, such as California, the presence of often 10, 20, or more initiatives on the <br />ballot has lead to voter burnout where citizens, unable to digest the information necessary to make <br />intelligent choices on all the ballot measures, have opted not to vote on them. <br />Initiative and Referendum <br />often hurt Mlnorlty Rights <br />Thomas Cronin notes in Direct Democract~ that minority rights are often targets of initiatives and <br />referenda. While it is no doubt the case that some ballot measures have supported minority rights, the <br />truth is that more often than not ballot measures have become another measures for special interest • <br />groups to push their agenda, often at the expense of individual rights. It is unlikely that debates on the <br />2 <br />