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Data Analysis <br />An aggregate analysis of residential water usage was made to compare household usage before and <br />after the new conservation-based rates was instituted. The focus was placed on summertime usage <br />where household usage was highest and therefore most sensitive to any rate changes. <br />Prior to the new rate structure, the average summertime household use was 23,000 gallons per quarter. <br />After the new rate structure was put in place, average summertime household over the past two years <br />dropped to 22,000 gallons per month - a 4% decrease. <br />Using this simple comparison one might conclude that the conservation rates had an impact and <br />resulted in lower usage. However, the amount of rainfall during these summertime periods increased <br />from 2.3 inches per month in 2008 to an average of 3.9 inches per month in 2009-2010. Arguably, the <br />added rainfall during the past two years played a significant role in the decline in household usage. <br />A secondary analysis was conducted on a subset of the 400 highest residential water users in the City <br />to determine whether those households that were most impacted by the new rate structure changed <br />their consumption behavior. The analysis demonstrated that this subgroup exhibited the same usage <br />patterns as those in the aggregate. Prior to the new rate structure, the average summertime household <br />for this subgroup was 79,000 gallons per month. After the new rate structure was put in place, average <br />summertime household over the past two years dropped to 75,000 gallons per month - a 6% decrease. <br />Like the aggregate group, it is suggested that this subgroup's decline in usage was also influenced by <br />the increased rainfall amounts and not due to the higher rates that accompanied the new rate structure. <br />Clearly this group was not averse to going well beyond the 30,000 gallon mark despite the higher rates. <br />Conclusion <br />while the data is somewhat inconclusive, it is evident that the presence of the current conservation- <br />based rate structure has not had a significant impact on residential water usage. It's conceivable that <br />the water rates could be increased to reach a price point that would change consumer behavior. <br />However, this could disproportionally affect those households that have already exhausted their means <br />of reducing their consumption. <br />It is suggested that there may be equally effective tools such as greater education and awareness or <br />advocating for new societal norms that could achieve the same outcome as higher prices would. <br />2 <br />