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New development continually expanded the miles of roads in the village all through the decade. Roseville law required speculators in new developments to install all public services and utilities. The village paid a 50 percent subsidy for paving roads. In 1957 a pro-development businessman, Emil Cedarholm, was elected mayor. The owner of C& H Chemical Company, he was extremely popular and served several terms during the crucial years of Roseville's growth. In 1959, the Slawicks sought and received permission to build Har-Mar Mall on the site of the old Hub Center on Snelling Avenue near County Road B. There was some opposition to the development but Cedarholm's motto, "You Can't Stop Progress" prevailed. A population growth rate of 422 percent marked the 1950s. Fully 85 percent of the developed land was in residences, most in single-family detached houses. The village's median income ranked fourth in the state. All these people on a semi- rural sewer and water system spelled trouble, however. The private wells were nearly all polluted with nitrates from disposal systems and declared dangerous to infants. The streets were torn up again in 1956, this time for sewers. The 1950s also saw the development of the quintessential suburban landmark - M�Donald's. Minnesota's first McDonald's was located on Snelling Avenue south of County Road B. It joined a handful of other restaurants on the strip. This was the turning point in the Snelling-versus-Rice Street contest for the city's main street. The much higher volumes of traffic it carried and the great population lying to the south insured Snelling's dominance. Following the lead of Glendenning and Bruce Transit, most truckers abandoned their inner city locations in the 1960s and 19 truck terminals were established in the northwest quadrant of the village during the decade. Other services were drawn to this area, and the industrial-commercial nature of the western sections of the township was sealed. The city was slowly moving toward a comprehensive plan. While by the end of 1968 everyone agreed that the farmers had to stop feeding cooked garbage to hogs, it was hard to achieve consensus on whether Rice Street or Snelling Avenue should become the area's main shopping street. The pro- growth government encouraged clean industries and soon the area was home to Honeywell, Univac, Control Data, Conwed and others. In order to make the area more attractive, an extensive park system was organized, and many services were provided to the residents. By the mid 1970s most of the developable land was filled. The western section had been converted to truck terminals, but many of the trucking companies did not survive the OPEC Oil Embargo of the 1970s. The land these terminals occupied became open for other uses. The Rosedale Shopping Center was completed in 1969 when the Dayton's store was added to the complex. The emergence of Roseville Comprehensive Plan — 2001 Update The Land and its People -Page 4 of 24