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Regular City Council Meeting Monday, October 25, 2010 Page 9 not be combined; and questioned if the Communications Fund could be used for the Parks and Recreation survey; and whether the budget could accommodate that survey. City Manager Malinen noted that the Communication Fund was used for a num- ber of publications, such as the newsletter and other communication and outreach efforts; and that a similar $10,000 would be allotted in the 2011 budget. At the request of Councilmember Pust, City Manager Malinen confirmed that the funds could also be utilized to allow more air time for Roseville community events and/or public meetings for those residents unable to attend in person. Councilmember Johnson addressed ideas he'd heard in the community, including why only 1,500 households were targeted; and whether some demographics would be missed if a survey was sent out with utility bills in an effort to save postage. City Manager Malinen advised that staff was reliant on the recommendation of the survey company and their expertise in the size of the survey for households that would represent the community and be statistically valid. Mayor Klausing noted the need for valid sampling and responses to ensure they were random rather than representing a self selection of responses that may not represent the community at large. Councilmember Roe noted that surveys sent to utility bill customers or any other means and resulting responses would need to have a valid representation of Rose- ville statistically, and also verified against various criteria and population demo- graphics to ensure proper proportions of the representative sample, and requiring significant statistical analysis, which was a value added for someone other than staff performing the survey. Councilmember Roe noted the comparable impor- tance of the Parks and Recreation survey. Councilmember Roe noted his con- cerns with a survey being included in tax supported or Communication Fund budgets and the relationship to priority discussions held to -date and the need to consider the entire budget picture by City Council review of non -levy supported and levy- supported budgets. Councilmember Roe expressed his personal displea- sure that the survey was included in the 2010 budget, when he was under the im- pression that the City Council had not included it. Councilmember Roe opined that, if a survey was to be done, he didn't want it to be a "feel good" survey with innocuous questions, but to be meaningful, further opining that the City Council, as ultimate decision makers, therefore sign off on the questions prior to distribu- tion, ensuring that meaningful and significant points and issues were included, similar to the survey completed for recycling and refuse removal.