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City Council Meeting Monday, November 22, 2010 Page 4 notable impacts in the James Addition, along County Roads D and C, and Dale Street. As part of the 2011 HRA Work Plan currently being discussed and devel- oped, Mr. Trudgeon advised that plans were to look for opportunities to provide education and/or intervention for homeowners where indicated. Discussion ensued related to the information on the maps and apparent negative trending for Roseville foreclosures, specific to Ramsey County Sheriff Office da- ta on Sheriff's sales; however, staff cautioned that this information was only those homes going to Sheriffs sales and not providing information on how many were sold prior to going into full foreclosure and eviction, given the six -month redemp- tion period; and not providing information on how many may have sold through short sales during that time. Mr. Trudgeon advised that staff would continue to monitor foreclosures; and wel- comed comments or information of incidents in their neighborhoods. Further discussion included the unavailability of 2006 and 2007 data from Ram- sey County to determine if there was a drastic increase or trending during that time period; with staff noting that the data collection was initiated in 2008 at the height of the economic and housing crisis; and the number of homes being turned around in the community and back on the tax rolls. Mr. Trudgeon announced the 2011 Living Smarter Home and Garden Fair, sche- duled for February 19, 2011 from 9:00 a.m. 3:00 p.m. at the Fairview Commu- nity Center; and provided a list of sponsors to -date; and ongoing positive partner- ship between the HRA and School District. Mr. Trudgeon noted that there was a 75% commitment of registered vendors with several still considering sponsorship of the event; Home Depot supplying kits for kids' building projects for the 2011 Fair; and Xcel Energy's donation of Blue Sky Guides; and the recurrent goal in 2011 for a zero waste event. Ms. Kelsey provided a review of the HRA's newly developed Living Smarter website (LivingSmarter.org), and ownership of the trademark for rebranding and marketing Roseville. Ms. Kelsey reviewed demographic tracking data gleaned from users of the site; and responses to Google advertising, in addition to market- ing the community in several hard copy venues. Ms. Kelsey noted the successful response in offering online registration for vendors for the Living Smarter Home and Garden Fair; and availability for accessing the Living Smarter website through the City of Roseville's official website as well; with all marketing created to be user friendly. Ms. Kelsey encouraged Councilmembers, and the public, to offer their sugges- tions and comments to staff; with the intent to keep the site fresh with information remaining relative to time and opportunity and continually changing. Ms. Kelsey 1111 advised that the next step was that the Green Remodeling Handbook be offered on