CC_Minutes_2011_0509 - Laserfiche WebLink

Home

Regular City Council Meeting Monday, May 09,2011 Page 24 Ayes: McGehee; Johnson; Willmus; Pust; and Roe. Nays: None. g. Consider Approving Roseville Housing Redevelopment Authority Banners HRA Executive Director and Community Development Director Patrick Trudge- on provided a brief summary of the request to place "Living Smarter" banners on portions of Larpenteur Avenue and County Road B-2 adjacent to Rosedale; pre- viously approved by the City Council for use by the Roseville Visitors Associa- tion (RVA). Mr. Trudgeon provided a location map for the banners; proposed banners, revised with some font changes for easier reading; total of nine (9) dif- ferent designs. Mr. Trudgeon noted potential change in Minnesota Wild trade- mark approval pending, possibly negating that particular design. Mr. Trudgeon advised that Planning Staff had been working in conjunction with the Public Works Department, recognizing the in-kind cost for that department in this ven- ture. Special permission requested at this time mid-year; future annual January approval Discussion among Councilmembers and staff included anticipated life expectancy of the banners (two years) based on weather-related wear and tear; funding for their purchase, related equipment and maintenance from HRA funds; improved quality and initial investment for the banners to avoid future and ongoing costly maintenance and/or replacement; estimated cost for all the banners of$1800 total; in-kind installation cost estimated by the Public Works Department at $1800- $2400; and location of the banners on the City Hall campus for marketing by the Skating Center and OVAL to reach regional traffic and visitors, not Roseville res- idents. McGehee moved, Willmus seconded, to NOT approve the proposed "Living Smarter" banners or their locations. Councilmember Willmus commended the HRA and staff for making ways to market and brand their activities; however, he opined that there were more effec- tive ways to spend dollars; further opining that he wasn't a fan of banners and their related expenses. Councilmember Willmus spoke in support of dollars going for marketing at Rosedale. Councilmember Johnson offered that he was not qualified as an great art critic for banners or posters; but supported marketing Roseville, and questioned the ratio- nale of his colleagues for their opposition. Councilmember Pust advised that she was not opposing it; as the HRA's effective marketing campaign with the "Living Smarter" model had been well-received to- date, especially in conjunction with the annual Home and Garden Fair; and that probably served as the HRA's rationale in continuing to use that well-known brand and concept in Roseville. Councilmember Pust suggested that the City