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Regular City Council Meeting Monday,June 20,2011 Page 7 At the end of the presentation, Councilmembers and Mr. Vine discussed various indicators for further clarification. Councilmember Johnson sought clarification on Question 19 related to the 14% undecided on a tax increase; with Mr. Vine advising that this percentage was low- er than normally seen, and based those results on the awareness of residents, based on the education and information currently before them as a result of the Master Plan process, making residents more informed that normal. Councilmember Pust questioned answer parameters and distinctions between "might vote in favor" and "not sure" and those responses indicating that they also may become a"might vote against"vote; and in the City Council's analysis of an- swers, whether those categories of"not sure" and "might vote in favor" should be one (1) category. Mr. Vine advised that this question was also discussed with the Commission, and noted that it was not unusual for the "might vote" category responses to end up with less than half of those voting against in the end; however, he did suggest cau- tion in that analysis; noting that a respondent's feelings may be strong at the time of the survey, and while they may support some things, they may not vote in favor of a referendum. Mr. Vine reiterated that support would depend on which projects were chosen for a referendum, how important they are to the public, and the total dollar amount on the budget, in addition to the amount of education done about such a referendum: its purpose and expected consequences. Councilmember McGehee noted that Leisure Vision had done surveys for the Ci- ties of Edina and St. Paul, and questioned if he could share any information on how Roseville compared with them as local communities versus nation-wide re- sults. Councilmember McGehee also questioned if Mr. Vine had results available of the online survey; why the firm had chosen households only from voter lists, and how many households that may have eliminated. Mr. Vine advised that neither Edina or St. Paul surveys were based on a potential referendum, and their usage of parks was not as high as Roseville, even though they each had traditional park facilities and services. Mr. Vine noted that in St. Paul, the purpose of their survey was based on three preferences: the zoo, swim- ming pool operations, and their strategic plan; however, he reiterated that none went before a voter election. Regarding the online survey, Mr. Vine noted that was a city function and that his firm was not involved in any of that data; and ad- vised that Leisure Vision had not chosen households only from the voter registra- tion lists, so no people were eliminated that way; however, he noted that Roseville simply had a high percentage of voters. Mr. Vine advised that it was not his firm's preference to use voter lists, as they were often outdated and Leisure Vi- sion preferred to draw randomly from the entire community.