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D Rx A F <br /> EXECUTIVE SUMMARY <br /> Sustained job growth in the Market Area will be needed to generate the demand necessary <br /> to absorb the existing vacancy in the market. We expect that market conditions will sup- <br /> port a new office development on the Site during the second half of the decade. <br /> • The most likely target markets for office space on the Site would be businesses in the <br /> industry sectors that are projected to grow and have an existing presence in the Market Ar- <br /> ea. The PMA has a large employment base in the Professional and Business Services sector <br /> as well as the Education and Health Services industry, both of which are expected to experi- <br /> ence substantial growth by 2020. In addition to traditional multi-tenant office space, the <br /> Site would also likely be an attractive location for a corporate campus as well as less- <br /> traditional office users such as governmental agencies and medical services. <br /> Hotel Market Analysis <br /> • According to published data, the Minneapolis-St. Paul Metro Area has experienced flat <br /> occupancies over the past year (58.2%), but experienced growth in average daily rates <br /> (ADR) and in revenue per available room. Generally, a 65%occupancy rate is considered <br /> the equilibrium for a hotel to be profitable. <br /> • Due to the Site's close proximity to several major employers and employment centers, as <br /> well as the National Sports Center in Blaine, the subject property would likely be a suitable <br /> location for a hotel. The development of additional retail and entertainment uses on the <br /> Site would increase the attractiveness of the Site to a hotel operator. There appears to be a <br /> market from leisure travelers, but the ability to support a hotel on the site is going to be <br /> dependent on the ability to attract weekday business which will come from developing of- <br /> fice and industrial uses that will have business travelers requiring overnight hotel space. <br /> Also, there are several large employers in the surrounding area, such as Medtronic, Land <br /> O'Lakes, and Deluxe,which will likely generate demand for overnight hotel stays from busi- <br /> ness travelers. <br /> Industrial Market Analysis <br /> I <br /> • Due to the Site's access to Highway 10 and 1-35W and the central location of the property <br /> within the Northeast industrial submarket, we project that the TCAAP Site could capture <br /> approximately 400,000 to 445,000 square feet of industrial space on the property. <br /> I <br /> • Bulk Warehouse properties with 32-foot clear height ceilings appear to be in highest de- <br /> mand currently and forecasted job growth in the Transportation and Warehousing subsec- <br /> for will continue to support demand for this product type. Functionally well-designed Office <br /> Warehouse facilities that have 24-foot or higher clear height ceilings, are energy efficient, <br /> have ample parking and good lighting are also in demand. <br /> MAXFIELD RESEARCH INC. 5 <br />