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ARDEN HILLS CITY COUNCIL—JUNE 24, 2013 12 new stone work being added to the building's south fagade. The signs would be located on County Road E adjacent to the two principal site entrances on the eastern and western end of the property. Community Development Intern Bachler stated that the applicant is proposing a wall sign measuring 25 feet by 3.5 feet (87.5 square feet) for the primary retail bay in the E Street Shoppes building. Both of the two smaller retail bays would be allowed wall signs measuring up to 50 square feet in area. An additional wall sign is proposed to help brand the property's retail component as the E Street Shoppes. The proposed E Street Shoppes sign is comprised of individual cut, back-lit letters at a maximum height of 24 inches. The total area of this sign would be 34 square feet. Community Development Intern Bachler explained that wall signage is proposed for the E Street Flats residential apartment building as well. One sign would be located on the south wall of the building facing County Road E and would measure 10 feet wide by 5 feet tall, which is a total area of 50 square feet. The second sign would be installed on the east building wall facing Lexington Avenue and would measure 18 feet wide by 3 feet tall, or an area of 54 square feet. Community Development Intern Bachler stated that auxiliary signage on the site would be used to provide direction and demarcate the parking lot. Each sign would have the same dimensions: 75 inches in height with a sign copy area of 24 inches by 18 inches. A total of 16 auxiliary signs are proposed. The signs would identify parking spaces as being reserved for customers, employees, renters, or guests, and would define a loading and delivery zone for the retail property. Community Development Intern Bachler commented that the applicant is proposing 87.5 square feet of wall signage for the largest retail bay, which exceeds the requirements by 27.5 square feet. This request is justified given that the tenant will occupy 114 feet of frontage. While there are no guidelines on permitted wall signage for property owners, the proposed E Street Shoppes sign, measuring 34 square feet, is less than what an individual business establishment would be allowed and is deemed reasonable in this case. All other proposed wall signage for the E Street Shoppes building meets the Sign Code requirements. Community Development Intern Bachler indicated that the applicant is requesting an additional 54 square feet of wall signage for the E Street Flats building. A total of 104 square feet of wall signage is proposed. This request for flexibility is reasonable because the size of the building and the large building setbacks from the public streets make signage difficult to see. The building is setback approximately 360 feet from Lexington Avenue and 70 feet from County Road E. The proposed wall signs would cover approximately 2.3% of the east building fagade and 0.5% of the south building fagade. Community Development Intern Bachler indicated that Section 1260.01 of the Sign Code permits adjustments to sign height, number, type, lighting, area, and/or location through the site plan review process if criteria number 1 or 2 is met and the required criteria number 3 is met. The criteria are as follows: 1. There are site conditions which require a sign adjustment to allow the sign to be reasonably visible from a street immediately adjacent to the site; or,