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Economic development in Arden Hills will succeed when city staff <br /> turnover is reduced to levels representative of the industry and <br /> preferably below that level. In order to accomplish that task, the <br /> City Administrator must be commissioned with full administrative <br /> responsibility of the city while the City Council bears the responsibility <br /> for policy and legislative roles. We would recommend that a <br /> consultant be employed to recommend the most effective roles and <br /> responsibilities for the City Manager and Council in managing the city. <br /> 5) Community Awareness <br /> The third leg of the economic development is the community itself. If <br /> the citizens understand the vision for economic development they will <br /> be much more capable of supporting an economic development <br /> mission. Toward that end, they need to be perceived as part of the <br /> overall economic development effort. Incorporating citizen support <br /> for economic development will require that they be informed of the <br /> economic development focus of Arden Hills. ;This will be accomplished <br /> by amending the Mayor's already well received newsletter to include a <br /> section on economic development. ® In addition, this newsletter will be <br /> appended to the City's recently revamped web page for download. <br /> Late: Years 4/5 <br /> 6) Redevelopment Director <br /> As a land locked community, Arden Hills is no longer able to stimulate <br /> pf economic growth through the annexation of additional space. The <br /> goal for the community now is to optimize the space available to them. <br /> Even if the TCAAP project were to never materialize, the need to be <br /> more actively involved in the redevelopment of Arden Hills presents <br /> y itself today. This individual would be strongly skilled in the ability to <br /> take existing properties and convert them to new investment and job <br /> creation opportunities. <br /> Product <br /> The next most important component of an economic development program is <br /> the product itself. In a similar fashion to a business taking their product to <br /> market, the community needs to look at itself as a product that is being <br /> bought, improved and resold over and over again. Enhancing the quality of • <br /> Strategic Plan for Economic Development Page 14 of 25 <br /> Final Draft— Ready for Release Subject to Council Approval and Adoption <br />