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• the product works directly at improving the customer's satisfaction of the buying experience. Activities recommended for consideration in improving the product include: Early: Years 1-2 7) Gateway Plan. Visitors to Arden Hills are often in the community before they realize they are arrived. It is easy to move from a neighboring community without realizing that one has entered Arden Hills. The paths along which one moves into and out of a community are referred to as the gateways. Arden Hills would be well served by placing modern welcome signs at its gateway entrances greeting visitors and residents. 8) Way Finding Signage .� Moving throughout the community can be made more effective through the addition of way finding signs. As their name implies, these signs help to direct travelers to specific destination points in the 61 - community such as city hall, parks, shopping districts, schools, etc.�� When incorporated into the design of the gateway signage, they add to� the style of the community creating a greater sense of presence that jA omeone has arrived in Arden Hills. ✓ 9) Capital Improvement Planning One of the most challenging, yet unglamorous roles that community leadership must address is creating an operating and maintenance program for its many assets. To the average citizen these assets seem like permanent infrastructure that will be there forever. To anyone who has served in the public arena the knowledge that these assets are in a continual state of decay is well known. Improvement plans and budgets need to be put in place so that this process is an annual appropriation of funds. The electorate is most focused on those items that are above ground, i.e. streets, sidewalks (trails) and parks. Prudent fiscal planning will also address those items below grade; sewers, water and utility infrastructure. • Strategic Plan for Economic Development Page 15 of 25 Final Draft- Ready for Release Subject to Council Approval and Adoption