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committees, and task forces, and City staff. In addition the consultant will <br /> gather other data and information relevant to production of said document. <br /> The final plan should contain sections including but not limit=d tq: i.t - k <br /> • Community Assessment and Local Leadership �a- i�a �"�S�,�,tij 19 +►. <br /> o A self-assessment of the community's characteristics and the <br /> commitment of local leadership (probably using a survey tool of <br /> some kind) — tf1C� h71-$�r\j�Y <br /> o Perception of local issues ' <br /> o Strengths, weaknesses, opportunities and threats (and related <br /> data) <br /> • Competition Analysis <br /> o Assessment of other communities vying for the same resources <br /> o Critical market information <br /> o Competitor's Matrix <br /> • Economic Development Organization Assessment <br /> o Ability of City organizations to take on recommendations as <br /> outlined in the plan <br /> • Marketing Plan <br /> o Key message(s) <br /> o Marketing Tools <br /> o Marketing Strategy <br /> • ■ General City <br /> ■ TCAAP <br /> • Goals and Strategies <br /> We are purposely leaving detail out of these four phases of this RFP in order to <br /> encourage consultant creativity in gathering information and identifying solutions <br /> to these needs. We encourage detailed methodology for each step and a best <br /> estimate of the time consumed to provide each phase. <br /> Proposal Format and Content <br /> Qualifying proposals must address all of the following points, in the <br /> following order: <br /> 1) Cover/Transmittal Letter. This letter must be signed by a member of <br /> the firm with the authority to commit to a contract on behalf of the firm <br /> offering the proposal. Please acknowledge the receipt of any addenda <br /> received, if applicable. <br /> 2) Name, address and phone number of the firm proposed for this <br /> contract. <br /> Page 3 of 10 <br />