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project team recommends that North Branch concentrate its marketing efforts on <br /> attracting mid sized industrial businesses seeking to construct 30,000 to 60,000 square <br /> feet. We believe these types of business would allow the City to: <br /> / Maximize the ESSBY land resource by working with established and growing <br /> companies. <br /> ► create a steady stream of work for builders and local construction workers; <br /> / allow for consistent utilization of specialized training programs at Pine Technical <br /> College resulting in a satellite facility in the city; and <br /> ► create a high rate of new business infusion that would enhance the sense of economic <br /> health in the community, thereby aiding in attracting additional new business in the <br /> future. <br /> Industries targeted for attraction would fall into one of the categories below: <br /> 1. NAICS codes similar to the existing industrial employment base in Chisago <br /> County <br /> 2. NAICS codes similar to the industry and occupation of North Branch and Chisago <br /> County Residents <br /> 3. NAILS codes of growth industries in Minnesota <br /> • In addition, the targeted business will reside in Anoka, Ramsey or Washington Counties.. <br /> These companies are familiar with the area and receipt a portion of their revenues from <br /> local businesses. There may be a direct benefit to having a regional facility to service <br /> multiple customers. <br /> Marketing Message <br /> The materials created and distributed to potential users will focus of four critical areas: <br /> • Availability of a skilled Labor Force <br /> • Location <br /> • Favorable Local Cost: Available land with utilities <br /> • JOBZ <br /> These four assets were identified by the EDA through planning process. Additionally, <br /> available skilled work force, local costs, and availability of utilities are the primary <br /> concerns for business relocation according to national trends. <br /> JOBZ presents a unique opportunity for North Branch. It is one of the few communities <br /> within thirty minutes of the Twin Cities that can offer this incentive to qualified <br /> businesses. And the ESSBY location is superior to business park location of neighboring <br /> cities. A listing of competitors is attached as Exhibit A. <br /> • Building upon North Branch's experience as the first JOBZ zone in the State,provides a <br /> significant strategic and competitive advantage. <br /> North Branch Marketing Plan Page 2 <br />