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It is important to define the new neighborhood created. The acronym ESSBY needs to be <br /> replaced with the development's permanent name as soon as possible. <br /> Marketing Tools <br /> The project team proposes using the following mediums for communicating the <br /> marketing message to potential users. Depending on the targeted audience, the marketing <br /> tools will be used in combination. <br /> 1. Power Point Presentation: Develop a portable presentation of 20-30 <br /> slides that can be used to provide business location information to <br /> prospects at on site visits. The presentation can also be transferred to a <br /> CD Rom or e-mailed to potential users. <br /> 2. Web Site Update: Develop the economic development component of <br /> the City's web site to showcase the ESSBY Development area, available <br /> buildings and sites, labor information and other critical business location <br /> factors. The web site will have a request for additional information <br /> section. This allows the city to further qualify a prospect. <br /> 3. E-mail Fact Sheets: Information sheets that can be quickly e-mailed to <br /> prospect and provide more detailed information than the Web Site. The <br /> pages would be simplistic in design and not incorporate the graphical <br /> • content of the Web Site. We are proposing development of the <br /> following fact sheets: <br /> • North Branch Industrial Park Information: parcel sizes, cost per <br /> square foot, zoning, contact information <br /> • ESSBY Information <br /> • Other available building and sites <br /> • Financial Programs <br /> • Labor Force <br /> • General Community Information: recreation, demographics, <br /> housing, etc <br /> 4. Press Releases: A cost effective method of highlighting economic <br /> successes for North Branch. A well written release will turn into a <br /> feature article in the publication. The Minnesota Real estate Journal, <br /> City Business and other Twin Cities real estate publication will publish <br /> press releases in a designated section. The release help establish an <br /> image for North Branch as a progressive community with a high level of <br /> economic development activity. <br /> 5. Advertising: Promotes business location opportunities in North Branch <br /> in the Twin Cities Market. An established advertising campaign <br /> elevates awareness in the business community and real estate markets of <br /> • the North Branch product. A large audience can be reach at a reasonable <br /> price. <br /> North Branch Marketing Plan Page 3 <br />