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07-18-16-WS
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07-18-16-WS
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7/18/2016 12:19:14 PM
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7/18/2016 12:11:20 PM
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<br />City of Arden Hills <br />TCAAP Redevelopment Communication Plan <br />Key Audiences, Tactic and Tools <br /> <br /> <br /> <br />Page 9 <br /> <br /> KFAI Radio <br /> KARE TV <br /> KMSP TV <br /> KSTP TV <br /> KTCA/KTCI Public television <br /> WCCO TV <br /> <br />Objectives for communications with this audience: <br /> To increase understanding among citizens of Arden Hills and other key <br />audiences of the opportunities presented by the potential <br />redevelopment of the Twin Cities Army Ammunition Plant site. <br /> To develop understanding of the goals, objectives and timelines of the <br />TCAAP redevelopment among stakeholders. <br /> To create communications channels between the City of Arden Hills <br />and stakeholders within the community and those within other <br />communities who will have an impact on the successful <br />redevelopment of the site. <br /> To build support for the city’s vision among stakeholders who will have <br />an impact on the success of the redevelopment project. <br /> <br />Communication Tools for achieving these objectives: <br /> Background / educational meetings with key reporters <br /> News releases <br /> Personal relationships <br /> <br />Employers in Arden Hills <br />Defined <br />Large employers in Arden Hills; <br /> Boston Scientific Corporation <br /> Land O' Lakes <br /> MSI Insurance <br /> Fair Isaac <br /> Presbyterian Homes-Johanna Shores <br /> Sims Deltec <br /> <br />Objectives for communications with this audience: <br /> To increase understanding among citizens of Arden Hills and other key <br />audiences of the opportunities presented by the potential <br />redevelopment of the Twin Cities Army Ammunition Plant site. <br /> To develop understanding of the goals, objectives and timelines of the <br />TCAAP redevelopment among stakeholders. <br /> To create communications channels between the City of Arden Hills <br />and stakeholders within the community and those within other
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