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07-18-16-WS
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07-18-16-WS
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7/18/2016 12:19:14 PM
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7/18/2016 12:11:20 PM
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<br />City of Arden Hills <br />TCAAP Redevelopment Communication Plan <br />Key Audiences, Tactic and Tools <br /> <br /> <br /> <br />Page 18 <br /> <br />Milestone Releases <br />Objective: <br />Assure a constant flow of accurate information about TCAAP <br />redevelopment to the affected publics in a credible and balanced <br />manner. <br /> <br />Audiences Reached: <br /> Media <br /> All stakeholders <br /> <br />Position primary spokesperson as a knowledgeable, objective voice for the <br />redevelopment needs of the region in general and the TCAAP Site in particular. <br /> <br />Objective: <br /> Establish one or two individuals as the official source of city related <br />information on TCAAP. <br /> <br />Audiences Reached: <br /> All audiences <br /> <br />Format: <br /> Establish relationships with reporters from all media outlets serving <br />Arden Hills and its stakeholders. <br /> Provide by-lined articles to newspapers. <br /> Provide by-lined op/ed articles on a predictable schedule and as <br />events warrant. <br /> <br />Establish a city media policy and protocol for official city media statements and <br />comments specific to TCAAP but applicable to all uses. <br />Objective: <br /> Provide a clear set of operating guidelines under which city staff <br />and officials will communicate with the media. <br /> <br />Audiences Reached: <br /> All audiences <br /> <br />Format: <br /> A clear policy for the way media operate at city meetings and <br />internal communication about media contacts.
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