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07-18-16-WS
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07-18-16-WS
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7/18/2016 12:19:14 PM
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7/18/2016 12:11:20 PM
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<br />City of Arden Hills <br />TCAAP Redevelopment Communication Plan <br />Key Audiences, Tactic and Tools <br /> <br /> <br /> <br />Page 19 <br /> <br /> <br />Establish a Public Information Officer function within the city - as a specific <br />responsibility for an existing employee, or as a part time consulting position. This <br />individual will be responsible for managing the content of the city’s website, <br />serving as an expert resource for the Communications Committee, proactively <br />building relationships with the media, seeking opportunities to tell the city’s story <br />and managing and enforcing the city media contact policy. <br /> <br />Objective: <br /> Create staff accountability for advancing strategic communications <br />on behalf of the city. <br /> Assure that information is delivered to constituencies in a regular, <br />timely and strategic manner. <br /> Provide the volunteer communications committee with an appropriate <br />level of staff support. <br /> <br />Audiences Reached: <br /> All audiences <br /> <br />Additional Communication Tools for Consideration <br />Master mailing/ Contact List <br />Objective: <br /> Build and maintain a contact list of individuals with an expressed <br />interest in the TCAAP redevelopment. Members of this list will form the <br />core of informed stakeholders. <br /> <br />Audiences Reached: <br /> Elected officials/ Administrators representing the jurisdictions in Arden <br />Hills <br /> Officials of Institutions in Arden Hills <br /> Individuals served by the institutions in Arden Hills <br /> Media <br /> Employers in Arden Hills <br /> Business/ Economic Development Associations in Arden Hills <br /> Faith Communities in Arden Hills <br /> Key Resident Constituencies <br /> <br />Format: <br />Develop a mailing list of all identified members of strategic audiences. <br />Information includes name, address, affiliation, phone number, fax <br />number and e-mail address. <br />
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