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<br />City of Arden Hills <br />TCAAP Redevelopment Communication Plan <br />Key Audiences, Tactic and Tools <br /> <br /> <br /> <br />Page 21 <br /> <br />Format: <br />Use city’s CATV allocation to create a video for replay on CATV, the city <br />website and other venues <br /> <br />E-Mail Update <br />Frequency: <br />To be determined <br />Objective: <br /> Deliver key messages to Arden Hills stakeholders and other key <br />audiences on a regular, predictable and timely basis. <br /> Keep stakeholders up to date on progress, milestones and public <br />outreach activities. <br /> Keep TCAAP ‘top of mind’ for stakeholders. <br /> <br />Messages delivered <br /> You can learn about the TCAAP redevelopment project through: <br /> Website <br /> Public forums <br /> Individual meetings <br /> Fact Sheets <br /> All key messages. <br /> <br />Fact Sheets <br />Frequency: <br />As needed <br /> <br />Objective: <br /> Answer the Frequently Asked Questions through a series of fact sheets <br />that will be updated as new information is developed. <br /> <br />Audiences Reached: <br /> All audiences <br /> <br />Format: <br />One page fact sheets with illustrations as appropriate. Distributed through <br />the website, at meetings and through direct mail. <br /> <br />Direct Outreach <br />Speaking Tour/ Speakers Bureau <br />Objective: <br /> Inform community members of the opportunities presented by the <br />TCAAP development project through service clubs, business <br />organizations and other venues throughout the service area. <br />