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EDC Minutes <br />March 5, 2014 <br />Page 2 of 6 <br /> <br />developing a City video tour and agreed that this item should be a priority on the EDC’s 2014 <br />Work Plan. <br /> <br />Community Development Director Hutmacher reported that staff had met with CTV about <br />creating a video using the CTV staff hours allotted to the City. She explained that the video <br />would be approximately three minutes in length and focus on economic development. <br /> <br />Commissioner Radziej commented that given the short length of the video, perhaps two videos <br />should be made: one focusing on residential properties and the other on commercial properties. <br />He suggested staff contact a commercial real estate agent to learn more about how commercial <br />properties in Arden Hills are marketed to businesses. <br /> <br />Commssioner Alstatt questioned how the TCAAP redevelopment would fit into the video. <br /> <br />Community Development Director Hutmacher commented that TCAAP would not be the <br />primary focus of the video, although it could be featured in the economic development segment <br />of the video. With the pending development of TCAAP, the City Council wanted to ensure that <br />the rest of the City’s business districts weren’t forgotten. The Council specifically asked that the <br />video tour focus on the City’s existing development. She added that Ramsey County is actively <br />working on promoting the TCAAP site. <br /> <br />Commssioner Heikkila suggested that the video include visuals that identify the location of the <br />business districts in Arden Hills and that footage of each district be included. <br /> <br />Commssioner Erickson commented that the diversity of businesses in the City should be <br />highlighted. He suggested that corporate, independent retail, manufacturing, and warehousing <br />businesses be represented in the video. <br /> <br />Chair von Holtum commented that the quality of the local workforce should be emphasized. <br /> <br />Commssioner Erickson suggested that the video focus on two or three particular companies and <br />include interviews with business owners. <br /> <br />Community Development Director Hutmacher noted that staff was intending to use <br />testimonials from business owners in the video. She added that staff would generate a list of <br />potential businesses for these testimonials and review the list with the EDC at the April meeting. <br /> <br />Community Development Director Hutmacher reviewed the general outline of the video. An <br />introduction would be provided by the Mayor and a voiceover would be used for narration. Staff <br />will present a detailed outline of the video at the April EDC meeting for further discussion. <br /> <br />Commssioner Erickson suggested that community amenities such as parks, schools, and <br />housing should be mentioned in the video, but that this section should be kept relatively brief. <br /> <br />Council Liaison Werner questioned how often the video would need to be updated.