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<br /> . identify modifications to the standard zoning requirements other- <br /> wise applicable to the site and the reasons why the modifications <br /> would be in the public interest and would be consistent with the <br /> purpose of the district. <br /> (7) Building Exteriors, Site Features and Site Development <br /> Accomplishing the stated purpose of the B-3 Service Business <br /> District requires particular concern for the design of buildings, <br /> site features (such as landscaping, lighting and signage) and site <br /> design. The arrangement, geometry, massing, materials and colors <br /> shall be responsive to existing buildings, site features and site <br /> design on adjoining sites in the district and shall be consistent <br /> with the site design component of the Lexington Avenue Business <br /> Area Plan. The City Council will make the final determination on <br /> the compatibility and consistency with this provision. <br /> . <br /> . <br /> -7- <br />