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<br />, <br /> 1378 Forest Lane <br />. Arden Hills, MN 55112 <br /> Home: (512)535-5541 <br /> !'lARK D. LITERSKI Office: (512) 451-4527 <br /> EDUCATION <br /> University of Wisconsin. Madison. Master of Science Deoree <br /> in Business. May 1985. Major in Marketing with concentration <br /> in Market Research. <br /> Marquette University, Milwaukee. Two years graduate <br /> course-work in Clinical Psychology. Full academi.c scholarship <br /> both years (1981-1983). <br /> University of Wisconsin. Milwaukee. Bachelor of Arts DeoreE' <br /> in Psycholooy, May 1981- <br /> WORK EXPERIENCE <br /> Cenex/Land O'Lakes Acricultural Services. St. Paul, MN 5/87 <br /> to Present. <br /> !'larket Research l'lanager. Recommendt develop and manage all <br /> research projects supporting the marketing of agricultural <br /> products (feed, seed, chemicals,. fertilizer, petroleum) and <br /> servicE'S f"or a $2 billion company. Maintain a quantitative <br />. marketing in.formatian system based on primary and secondary <br /> data and manage the associated clerical support activitie-s. <br /> Since becoming market research manager, have increased the <br /> productivity and efficiency of the department and have <br /> increased support Iar research among upper management, as <br /> evidenced by: increased the number of projects by 150%; <br /> increased project budget by 80%; decreased average costs per <br /> project by 28%; maintained department fixed costs at 1987 <br /> level,. adjusted for in.flation. <br /> Examples of projects conducted are: <br /> Market/Price Simulation Model <br /> Developed a market simulation model that accurately <br /> predicts sales of Land O'Lakes' and competitors' <br /> powdered calf milk replacers given changes in the <br /> composition and price of any product in the market. <br /> This model has been used to change the composition of <br /> one product,. to set optimum prices for our line of <br /> products and to determine new product gaps in the <br /> pr,=,"sent line. Land O'Lakes~ Maxicare brand has moved <br /> :from the smallest in the company's line to the largest <br /> in the overall Midwest market since the recommended <br /> product formulation and price changes were <br /> implemented. Overall sales and profits have also <br />. significantly increased within the Animal Milk <br /> Products Division since this model has been used~ <br /> while the overall industry has declined in both sales <br /> and profitability. <br />