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<br />. <br />. <br /> NE?w Product OE?vE?lopmE?nt <br /> HavE? lE?d thE? dE?vE?lopmE?nt of a systE?matic nE?W product <br /> process in thE? Animal Milk Products and FE?E?d <br /> Divisions. SystE?m has bE?E?n used to idE?ntify, devE?lop <br /> and introduce nE?W praducts~ as WE?ll as to reposition <br /> E?"isting products and programs. ApproximatE?ly 40% of <br /> current projE?cts fit within this category, compared to <br /> 5% of projE?cts in 1986. <br /> CustomE?r Satisfaction <br /> As part of a customer-driven quality improvement <br /> program, have developed ongoing measures of customer <br /> requirements, E?xpectations and satisfaction. RE?sults <br /> are bE?ing used to determinE? areas in which to <br /> concE?ntrate to increase satisfaction among product <br /> users and retail dE?alE?rs. <br /> SE?gmentation <br /> OevelopE?d a sE?gmentation system which d.i:f:fe:-rentiates <br /> :farmers on thE?ir likE?lihood to succeed and remain in <br /> business. Subsequent studies have validatE?d the <br /> segmentation scheme, and sinoS' recommendations :from <br /> the initial (1988) project "Were made, Land O'Lakes has <br />. increased its .sales and market share among likely <br /> survivors. <br /> Cenex/Land O'LakE?s ~ Services. St. Paul, MN 5/86 to 6/87. <br /> Senior Market Research Analyst. FormulatE?d research <br /> objectivE?s and designs. Implemented, analyzed, and presented <br /> thE? findings of research projects. <br /> Quantel Research Services. Madison, WI, 10/85 to 5/86. <br /> Market Research Analyst. AssistE?d in each stage of the <br /> rE?search process, in addition to supervising various client <br /> projects. <br /> OE?partment of Psycholocy, MarquettE? University, 9/81 to 5/83, <br /> Teaching Assistant. Introductory Statistics. <br /> Literski and Sons Finish Carpenters. West Allis, WI 6/76-1/80 <br /> and 6/83-9/85. <br /> Finish Carpenter/Partner. <br /> OTHER <br /> Speaker at 1991 National Agrimarketing Association Con:terence <br /> on the practical application of psychographic segmentation. <br /> Co-author of article ( "They may be innovati.ve, but they're <br /> not the same", Marketinc News. April 15, 1991) about <br />. di:f=erences between innovators and the implications for <br /> markE?ting strategies. <br /> On board of dirE?ctors (1989-1991) of Home-spun Housing, a non- <br /> profit organization which provides affordablE? housing :tor <br /> low-income residents o:f Northeast Minneapolis. <br />