04-24-24 EDC Agenda Packet - Laserfiche WebLink

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ECONOMIC DEVELOPMENT COMMISSION – MARCH 27, 2024 7 noted this effort could be repeated every three to five years by the EDC members due to any turnover. He stated it feels good to be visited by someone that is engaged with in the city. Chair Cupery said there should be an icebreaker sent out, such as an email. Discussion continued regarding options for business outreach and a potential meeting for business peers. Senior Planner Fransen stated there was a lot of great feedback and that ideas included the website, communication such as a survey and emails, and even potentially something in person. She said she thinks the group can be dynamic and shift with how things progress because things are just getting started with this iteration of the EDC and there is room for moving in different directions along the way. She asked if there were any final comments and seeing none, she thanked the group for the feedback. She said she would work on identifying some of the pieces that will need to be considered for resources for the website and would check-in with staff that works with the licensing process. B. Sign Code Review – Summary of Review Senior Planner Fransen indicated the group has had conversations about the sign code since October with a focus being on permanent commercial message signing. She noted there was a pull to be specific with the feedback but also the goal was to be more general. She said this could then be brought forward to the City Council to consider what direction it would like to provide. Senior Planner Fransen referenced the attachment provided in the packet and gave a verbal summary of such for the group. She asked for additional feedback from the group regarding any additions to the list of recommendations. Commissioner Bonine said a lot of discussion was encompassed in a nice, organized way and the information captured what was previously discussed. He said regarding the topic of dynamic display signage and minimizing impacts to residential uses, he asked if it was limited to how frequently the sign was on did it depend on the location, such as being across the street from an apartment complex or such. He asked if the sign have to go off, stop moving or dim and wanted clarification on this. Senior Planner Fransen said that point would be encompassing of different ways to manage the sign maintenance and the brightness over time, so that could be made more general such as regulating the impact of the sign to minimize impact to residential communities or uses. She noted this was part of the information at other communities. Commissioner Williams asked for clarification on what building square footage actually pertains to and does it include the elevation of the building. Senior Planner Fransen explained the City of Shoreview has ranges based on the building’s square footage and then that’s also the percentage of building elevation based on the building square footage. She said that is where it seems complicated and that is where typically businesses will say here’s our square footage and we’re in this category, here’s the elevation that we’re going to put this sign on, here’s the percentage that we’re permitted based on our square footage, here’s the minimum that we’d be able to do if we have a smaller building.