08-27-25 EDC Agenda Packet - Laserfiche WebLink

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ECONOMIC DEVELOPMENT COMMISSION – JULY 23, 2025 10 Chair Murchie spoke to City Administrator Jagoe’s comment regarding the invitee will make a decision in that moment when they see it. It would be good to have the registration up and available by early August. We can send a “save the date” and people may just register then. Then we follow up with an actual invitation four weeks later. Then we can follow up after that. There will be multiple moments to have that quick register. Commissioner Gronquist said she can scale the invitation in a postcard size. That would be cheaper than regular mail. Senior Planner Fransen asked if the business owners will respond more positively to a postcard vs. something in an envelope. Commissioner Gronquist said it’s not something you have to open. She was thinking about social media when she created the invite. She can make it more colorful. Commissioner Daniels likes what Commissioner Gronquist provided. It can be hung up in windows. Commissioner Gronquist said if we are doing a mailing we should do a post card. It’s bright and we can make it catchy and it can be easily saved on a fridge or bulletin board as a reminder. Council Liaison Rousseau asked if Staff have contacts at Boston Scientific and Land O Lakes that could be an avenue for them to participate. City Administrator Jagoe said Staff would have a contact to start with. We may be routed to someone else, but we can make the initial contact. Council Liaison Rousseau wondered if there is an alumni list of business people who are interested in businesses in Arden Hills. That could be another avenue. She knows Rotary and Lions Club have outreach. They won’t meet the thresholds to comply with privacy laws. Maybe they can communicate to people who are a part of their community. She thought we could use recent previous commissioners that may still be involved in the Arden Hills business community. Chair Murchie said we will leverage The Lions Club and Rotary for outreach. Then there can be a save the date, as well. Commissioner Gronquist thinks we’re close enough to the event that there isn’t time for a save the date. It needs to just be the invite. She doesn’t think we have the time or the resources to do it twice. Senior Planner Fransen said we could do a Facebook save the date. Commissioner Gronquist said Commissioner Daniels has a lot of experience with Bethel and thinks we can defer to her for those connections. Commissioner Daniels is surprised and disappointed about the attendance with a lot of the events she plans. Commissioner Gronquist asked if there is a certain strategy that has been successful.