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Page 1 of 2 <br /> <br />AGENDA ITEM – 3A <br /> <br />MEMORANDUM <br /> <br />DATE: October 27, 2025 <br /> <br />TO: EDA President and Commissioners <br /> <br />FROM: Jessica Jagoe, City Administrator <br /> <br />SUBJECT: Gateway Signs <br /> <br /> Budgeted Amount: Actual Amount: Funding Source: <br /> N/A N/A N/A <br /> <br />EDA President and Commissioners Should Consider <br />The EDA President and Commissioners should discuss and provide direction to City staff on next <br />steps for the potential future installation of gateway signs. <br /> <br />Background <br /> <br />At the April 22, 2024 meeting, the EDA President and Commissioners discussed the future <br />installation of gateway signs. Commissioner direction was given to bring this topic to the <br />Economic Development Commission (EDC) to receive their feedback on discussion items such as <br />smaller versus larger gateway signs and sign location(s). This feedback would be considered by <br />the City Council as part of their review of the 2024-2028 Capital Improvement Plan for budgeting <br />purposes in 2025 and 2027. <br />Staff presented this topic to the EDC at their meeting on July 31, 2024. At that time, the EDC was <br />in the early phases of developing strategies for business outreach which included a survey and in- <br />person business visits to connect with business owners and representatives within the City. The <br />EDC members felt these conversations were crucial ahead of creating a work plan that would <br />prioritize future work tasks such as business outreach and support, and communications/marketing. <br />Given the business engagement efforts that were underway, the EDC felt there was information <br />that could be gathered from the businesses on community identity and needs of the business <br />corridors. They requested to table this topic and add it to their work plan for future discussion. <br />They also recommended that the City Council not prioritize this for budgetary purposes in 2025. <br /> <br />Discussion <br /> <br />Staff requests direction from the EDA on gateway signs for the proposed 2026-2030 Capital <br />Improvement Plan (CIP) projects. The proposed 2026-2030 CIP includes $180,000 in 2026 and