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<br /> <br />Page 1 of 8 <br />PC Agenda Item – 3B <br /> MEMORANDUM <br /> <br />DATE: November 5, 2025 <br /> <br />TO: Planning Commission Chair and Commissioners <br /> <br />FROM: Elena Fransen, AICP, Senior Planner <br /> <br />SUBJECT: Planning Case #25-012 – No Public Hearing Required <br /> Applicant: Archetype Sign Makers, Inc. <br /> Property Location: 1103 County Road E West (Goodwill Industries) <br />Request: Sign Standard Adjustment (Site Plan Review) <br /> <br />Requested Action <br /> <br />Archetype Sign Makers, Inc. (“The Applicant”) submitted a land use application for Sign Standard <br />Adjustment through the Site Plan Review process for the property located at 1103 County Road E <br />West (“Subject Property”). The Applicant proposes to install an additional 80-square-foot wall <br />sign on the eastern elevation of the building through the Site Plan Review process for a sign <br />standard adjustment. <br /> <br />Background <br /> <br />1. Overview of Request <br /> <br />The Subject Property is located within Sign District 5, where the maximum wall sign copy area <br />allowed is 80 square feet. The property has two wall signs totaling 80 square feet. The Applicant <br />is seeking flexibility through the Site Plan Review process for a sign standard adjustment for size <br />with the proposed additional wall sign, for a total of 160 square feet of wall signage. The proposed <br />wall sign could not be permitted without an approved sign standard adjustment. <br /> <br />2. Planning Case Background <br /> <br />With the 2013 approval of Planning Case 12-019, the City entered into a Planned Unit <br />Development Agreement with TAT Properties LLC to allow the reuse of the existing building on <br />the property for 74 residential apartment units and 20,000 square feet of retail space at 1201 County <br />Road E. Planning Case 12-019 established signage requirements for the E Street Flats apartments <br />and the main floor retail tenants. <br />