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<br />, <br /> <br />e <br /> <br />e <br /> <br />e <br /> <br />~ <br /> <br />Shaping the Image <br />of Minnesota Cities <br /> <br />Presentation to the League of <br />Minnesota Cities City Communicators <br /> <br /> <br />..,u... .u~,n co.....n'.. <br /> <br />Shaping the Image of Minnesota Cities <br /> <br />. 64 percent of Americans find government <br />"distant and disconnected.. <br /> <br />. 70 talk about government as 'ours'is to <br />state - even If unconsciously - a sense of . <br />ownership; and perhaps also a sense of <br />belonging or Involvement. People who think <br />in terms of 'the' government, by contrast, Bre <br />revealing their feeling that government Is not <br />accountable to them. " <br />R.,xrt.4/lMl1Q~'CA!Ilenaend7h.rGowlnllMnt <br /> <br />..Q!.... <br />-;;; aj <br /> <br />, nnrirr <br /> <br /> Project Review <br /> . Hired Russell & Herder Advertising and <br /> Public Relations <br /> _ Obtain cendld feedback from cltlmns and <br /> key lnfluencen <br /> .. Gain expertiae from. welkespected, <br /> creative flnn <br /> _ Conduct tlme-InlenslYe research <br />..Q!.... , <br />'::' ,..I j <br />.. ... <br /> ."ILlUUI..un, UIlIIIIIIl'" <br />nr ;r rr <br /> <br />Shaping the Image of Minnesota Cities <br /> . "You can'Ulght City Hall" <br /> . "Good enough for government work" <br /> . "Crooks" <br /> . "Drunken sailors" <br />..Q!.... <br />-;;; -::j' ~ . <br /> -iT' '.,LI'Nt, ...~In ,.IIIlUn,.. <br />n ;r <br /> <br />. Shaping the Image of Minnesota Cities <br /> <br />. Concentrated effort to re-shape the <br />perception of cities <br />. Target messages to legislators, media <br />. Long.term, grass roots educational <br />campaign <br /> <br /> <br />'.,UI.. ...un U.OI.lInIU <br /> <br />Project Review <br /> <br />. Secondary Research of Web sites and <br />publications <br />.... TO get up-to-speed on current perceptions. of <br />cities .nd whlIt cRies are actueUy doing <br />- Obtained demoglllpl:'lic profiles of <br />communRIes and regions to help In selecting <br />locations for focus groups .nd sampling for <br />phonelnterv1ew8 <br /> <br /> <br />I"~".. ......u n....n,.. <br /> <br />1 <br />