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<br />V2P1 <br /> <br />KEY E l E'M E N T S 0 F <br />. , . <br /> <br />. <br /> <br />ORGANIZATION & NAVIGATION <br /> <br />A Web site should be visitor-centered rather tban host-centered. It should provide visitors with an immediate <br />moment of recognition and esrnhlish a logical path to useful information. <br /> <br />ORGANIZATION TIPS: <br />· Help visitors find what they need. <br />· Keep organization of content logical and simple. <br />· Clearly mark the patb to next cboices, especiaUy on your site's homepage. <br />· Clearly indicate when pages were last updated. <br />· Put title header on each page that accurately summarizes the content of page. <br />· Include document and chapter beadings on long, multi-part documents. <br /> <br />NAVIGATION TIPS, <br />· Provide a search engine, site map, site index or "executive summary" of your site's content and structure. <br />· Allow visitors to "back out" rather than keeping them stuck in continuous loop. <br />· Clearly and 10gicaUy label buttons and icons, and keep tbem in the same place on aU pages. <br />· Consider duplicating navigational headers at the bottom of pages if pages are long. <br /> <br />e <br /> <br />. <br /> <br />COPY & CONTENT <br /> <br />To write and edit for an effective online style, apply the principles of clear writing while paying anention to the <br />differences between online and paper texts. Short topics written in short paragraphs using simple language are ideal. <br />Wben determining your site's content, always consider your potential visitors and the reasons for their visits. <br /> <br />COPY TIPS: <br />· Make the writing concise, simple, and direct. <br />· Use understandable, clear language and avoid jargon and acronyms. <br />· Pay attention to correct grammar and avoid /}pas. <br />· Keep paragraphs short and ~ghten text as much as possihle. <br />· Write for your visitors and for their information needs. <br /> <br />CONTENT TIPS: <br />· Provide useful content, which might range from basic infonna~on to more advanced, interactive information. <br />· Sugges~ons for basic content include: directories of city services and employees; city demographics; the city <br />code; economic development information; news releases and articles; meeting notices, agendas, and minutes; <br />an events calendar; volunteer and employment opportunities; and links to related resources. <br />· Suggestions for more advanced, interactive content include: e-mail capabilities; community input and <br />discussion forums; searchable darnbases; and online payment of tax or utility bilis. <br /> <br />. <br /> <br />e <br />