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<br />P ?J/If <br /> <br />FF E C :TI V EWE B . SIT E S <br /> <br />. -~'.' ~ - <br /> <br />DESIGN & GRAPHICS <br /> <br />. <br /> <br />Good web sites clearly communicate valuable information. But strong information alone, even if it's well written, <br />doesn't guarantee success. A site's design can help or hinder visitors' access to information. So Web success is more <br />likely if you Carefully balance your message with a pleasing design. <br /> <br />DESIGN TI PS: <br />. Emphasize fresh, new content. <br />. Keep "low-tech" visitors in mind. <br />. Make pages visually consistent. <br />. Check links and graphics to make sure they work. <br />. Use readable font and type size. <br />. Limit text and background colors to tbe palette of colors most monitors can create. <br />. Make background light or non-patterned. <br />. Use design that communicates information quickly and in an interesting manner. <br /> <br />GRAPHIC IMAGETIPS: <br />. Design the visual elements of your site for speed so they appear quickly. <br />. Maximize image quality with minimum file size; keep graphic files as small as possible. <br />. Save images at the right resolutions. <br />. Choose the right format for images (GIF for illustrations or JPEG for photographs). <br />. Add motion to your site sparingly <br />. Offer a text.only version of your site. <br />. Limit the number of images used solely for visual appeal. <br />. Keep total size of all images used on a page to less than 30K. <br /> <br />INTERACTION & FEEDBACK <br /> <br />Web sites can be effective tools to build connections and involvement between a community and ils city government. <br />Web sites can also be one more tool cities can use to meet increasing citizen expectations for prompt service. <br /> <br />INTERACTION TIPS: <br />. Site should supplement, not replace, other communication tools and avenues for interaction and involvement <br />in city government. <br /> <br />. Be sure to respond to inquiries and comments generated by your site. <br /> <br />. Build a site that fosters an online community. <br /> <br />FEEDBACK TIPS: <br />. Find ways to involve site visitors in city government. <br />. Ask visitors for comments and input about site revisions, additions, elements, and features. <br /> <br />. <br />