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<br /> <br />.. .,;, .... <br /> <br />/. <br />I <br /> <br />ANALYZING THE EFFECTIVENESS OFYOUR SITE <br /> <br />With all the technology available, you can create a visually impressive Web site. But is your site an effective <br />communications tool? Remember that the technology should serve your communications objectives instead of <br />letting the technology become the end in ilself. Ask yourself the following questions to analyze the effectiveness <br />of your city's Web site: <br /> <br />· Does the site load quickly and display well with a variety of browsers? <br />· Is the site simple in ils organization and easy to navigate? Is there an easy.to.find search engine to help <br />people find the infnnnation they are seeking? <br />· Is the background of the site light or non.patterned to make the site easy to read? Is the type large enough <br />to be easily legible? <br />· Are the pages concise to limit the need for scrolling? <br />· Is the site consistent in ils design? Do the individual pages all work the same way so users can "learn" how <br />to effectively use the site? <br />· Does the site use language that ordinary citizens can understand and is the language granuuatically correct? <br />· Can the user "back out" of the site or does he or she get stuck in a continuous loop? <br />· Does the site include links to related resources and are all of the links working? <br />· Is the site updated regularly and are the dates of when the updates occurred clearly indicated? <br />· Are inquiries to the site responded to quickly and effectively? <br /> <br />CREATING AN EFFECTIVE WEB SITE <br /> <br />With these tips in mind, we hope your city is better equipped to develop an effective Web site. To get you <br />started on that path, we suggest you keep these suggestions in mind. <br /> <br />TO GET STARTED MANAGING AND MAINTAINING YOUR SITE: <br />· Detennine members of Web group and their responsihilities. <br /> <br />· Create system to tackle Web-based inquiries. <br /> <br />· Estiblish deadlines for online conlent. <br /> <br />· Follow style for consistency and accuracy. <br /> <br />· Tell target audiences about your site. <br /> <br />· Monitor your site; become a visitor. <br /> <br />LMC <br /> <br />League of Minnesota Cities <br />Cities promoting excellence <br /> <br />LEAGUE OF MINNESOTA CITIES <br />145 University Avenue West, 81. Paul, MN 55103~2044 <br />Phone: (651) 281-1200. Fax: (651) 281-1299 . 'fDD: (651) 281"1290' Web site:WWw.lmnc.o/lt <br /> <br />e <br />