CCP 01-16-2001 - Laserfiche WebLink

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. 96 percent agreed or strongly agreed that the newsletter was an effective communication tool. (See survey results outline in Appendix B of the attached final paper.) --Specific findings: However, when it came to specifics, respondents were less positive, Items eight through 18 on the survey asked readers whether they felt the newsletter was providing them with adequate information on the following specific topics: City Council action, community business development, parks and recreation, roadway development, environmental issues, city elections, city services, city ordinances, permit application procedures, committees and task forces, and finance, Response scores were lower across the board in this section of the survey, No item rated an overall response of "strongly agree," On many items the response hovered in the "neutral" or "no opinion" category. The survey also contained two open-ended questions to which respondents could supply written comments, The questions related to how the content and the format ofthe newsletter could be improved, In summarizing all the survey responses, I saw a few, basic themes emerge, . Readers want the newsletter to be delivered to them consistently, at the same time each month, Respondents did not give the newsletter particularly high marks in the "timeliness" category, and a number of the written comments referred to the fact that the letter does not arrive at the same time each month, . . Readers want the newsletter to offer more detail and to discuss issues as they emerge rather than merely reporting City Council decisions after action has taken place, . Readers would like some minor revisions in format Specifically, they asked for more charts, graphs, diagrams and maps, (Readers feel that this is particularly important when we're communicating information about highway and street projects that are often difficult to describe in text alone,) The survey also contained a question about the desirability of a city web site and asked residents for their reactions to the cable TV channel. About 67 percent of respondents reported that they had Internet access, and about 41 percent said they're access city information from a web site, Only 6,5% strongly agreed that the cable TV channel was a major source of city information for them, It should be pointed out that the group of people who returned the survey was not necessarily representative of the city demographically, The response group was over- represented by middle-age and older residents and by people who had lived in Arden Hills for 10 or more years, e