CCP 02-26-2001 - Laserfiche WebLink

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FEE 07 2001 14:55 FR TO 211738 P.03/08 , :f: 'Z-fr welcome visitors and residcnts alike to Arden Hills through enhanced and aesthetically pleasing graphic "signage"; and, 4) last, bllt not least, a "place" that makes THIS corncr unique to the intersection and not just another "location" for one more "cookie-cutter" commercial building. . 11. Encouraging this (and other) developer(s) at known "Gateway" locations to be more creative concerning (corner) site design, with emphasi. on enhanced landscaping, appropriate IIgbtinll and "entry" signalle. A. Michael BalTette.. in an article in ZOlIing News (December 1994) entitled "Planning Basics for Gateway Design," defined a "Gateway" as follows': An entrance corridor thllt lJerlllds the apprOllch of a new ltzndscape all/I defines the arr;vQ/ poi", as a delilinatwn. The goal of gateway phmn;l&g is to arr""ge this landscape so that it rewards the Jljewer with a se1l6e of arriwd ""d" positi~e image olthe plllce. B. At leastonc city, Walnut Creek, CA has noted the following general "principle" (or) and set of "guidelines. (.I) in connection with developments planned for identified "Gateway" locations throughout their city: ... A "gateway" into the City is much the same as a front door to a home. It serves as the symbolic entry to the City, and it provides an introduction to what is within the area. Gateways into the City should receive special design attention (as illustrated in the Figures contained in the General Plan): .I The appearance and prominence of city gateways shall be improved through the use of appropriate si!,'11agc. landscaping, setbacks, and building design to signal a transition into the City's corc area; . .I Sites located at prominent gateway locations shall be required to provide additional landscaping treatment and may be required to provide special design amenities, such as public art, This is narticularlv imnortant at intersections. which are often viewed bv vehicle travelers while "at rest" who are more aware of the character of the surroundings; .I Projects shollld, with the City's assistance and involveme11I, take advantage of gateway locations to create a sense of entry through the use of improvements such as landscaping, building comer setbacks, special lighting, etc. Placement of traffic control devices and other utility equipment should be carefully considered, with utility installations placed underground where possible or in well-screened or non- prominent locations; .I Rear service yards, product storage areas, and parking lots should be screened as much as possible to improve the appearance of sites at the Gateways; ISee also, Rhees, S., "Gateways: Creating Civic Identity ," PlarmingCommissioner's Journal, No. 21 (Winter 1996). .