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<br />. <br /> <br /> <br />. <br /> <br />. <br /> <br />What Is Earned Media? <br /> <br />. <br /> <br />Earned media is the current term to describe information that appears in <br />news stories, opinion/editorial columns, and letters to the editor. <br /> <br />. <br /> <br />With advertising, you purchase the space in a newspaper, on radio, or on <br />television. With earned media, you don't pay for space. <br /> <br />. <br /> <br />The process of gaining access to earned media is important to any <br />organization or government that has a message it wants to convey to the <br />general public. <br />