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<br />. <br /> <br /> <br />. <br /> <br />. <br /> <br />Top 10 Interview Tips <br /> <br />I. Remember, you are in control of the situation. No reporter knows as much <br />about the City of Arden Hills as you do. <br /> <br />2. Make sure you know the message you wish to deliver and stick to it. <br /> <br />3. Don't lie. Don't mislead. This will be sure to catch up with you and result <br />in a negative story. <br /> <br />4. Reporters are not your friends. They are just doing a job. <br /> <br />5. Avoid "no comment" replies. They sound as if you are hiding something <br />even when you aren't. <br /> <br />6. In the real world, there is no such thing as "off the record." <br /> <br />7. If you are the one assigned to reply to the press, answer questions but don't <br />add anything. Keep personal opinions to yourself. <br /> <br />8. Be professional. Don't lose your temper. <br /> <br />9. If you promise to call the reporter back, do so promptly. <br /> <br />10. Realize a story should contain both sides of an issue. <br />