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<br /> <br />How Goff & Howard <br />Can Assist You <br /> <br />. <br /> <br />Serve as liaison between you and the reporter <br /> <br />Goff & Howard can help you with interview requests by calling the reporter to <br />determine the story angle, deadline, and possible interview questions. We can <br />also find out who the reporter has already interviewed or plans to interview and <br />provide any background information needed. <br /> <br />Work with you to frame the message <br /> <br />After the interview has been set, we can work with you to determine the best <br />messages to use during the interview. If you would like, we can then draft talking <br />points with these messages for you to use during the interview. <br /> <br />. <br /> <br />Develop a media story <br /> <br />If you have a story idea (such as a new program, new hire, or other <br />announcement), we can work with you to determine the best way to place a story <br />in the media. This could include drafting a press release, pitching the story to <br />specific reporters, or planning a media event. <br /> <br />Help you react to a story that ran in the media <br /> <br />If a story about the City of Arden Hills appears in the media that you would like <br />to respond to, we can help you determine the method of response. This could <br />include helping you draft a letter to the editor or op-ed, or submitting a <br />correction. <br /> <br />Please call Bob Goff, Mike Zipko, or Patty Dunn at 651/292-8062 if you would <br />like assistance. <br /> <br />. <br />