CCP 06-30-2003 - Laserfiche WebLink

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. . . VIRGINIA A. FERGUSON 4 Pine Tree Drive 1111 Arden Hills, MN 55112 Cell: (651) 503-4058 Dear Cynthia, As an Executive Regional Merchandising Manager of 104 (605M) retail stores, followed by a career in the motorcycle industry as an entrepreneur of sorts, I feel that I have mastered all facets of managing retail operations at a grass roots level to some of the highest levels. In addition to my leadership experience and merchandising skills, I offer extensive knowledge in desktop publishing, store operations and merchandise design and marketing. My marketing skills developed with each and every endeavor and grew into a career for me. At retail locations generating $12-$15 million in annual sales revenues some of myaccomplish- ments are: * In a declining sales climate, increased monthly sales and margins over 8% in just four months. . With a focus on individual store layouts, led a district to over a 1 million dollar increase in one year. * Working within a budget, led the merchandising transition through the T JMaxx buyout to relocate stores, remodel and grand open new stores. * Successfully created a user friendly Store Merchandising Manual at Marshalls that is used on a daily basis in each Marshall location. It is still in use today. * Pioneered and co-owned an international motorcycle magazine (dba Bikes & Spikes) for women that was distributed across the nation and 9 other countries. . Created and co-owned a motorcycle leatherlstreetwear company for women called Notorious Motors. * Opened and managed in the General Managerl Marketing Director capacity a 2.9 million dollar Easyrider licensed location in Minneapolis, MN. Set all standards that are still in place today. * Currently marketing a major motorcycle manufacturer to include all clothing design, store re- design, web-site, dealer handbooks, owners manuals, press releases, events, advertising, motor- cycle sales, accounting and more.