CCP 06-30-2003 - Laserfiche WebLink

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. . . VIRGINIA A. FERGUSON 4 Pine Tree Drive 1111 Arden Hills, MN 5511 Cell: (651) 503-4058 BACKGROUND SuMMARY: A stimulating and dynamic business leader who brings a unique blend of persistence, firmness, sound thinking and personal warmth to the challenge of making a business successful. A proven leader in the areas of business planning, operational efficiency, customer service training and human resource management. PERFORMANCE HIGHLIGHTS: Initiated an aggressive sales marketing and cost control in new retail work situations. Capitalized on seasonal buying trends, controlled inventory programs, improved analysis of sales forecasts and careful comparison with competitors' pricing strategies. Results: Sales increased over one year from 11.2 million to 12.2 million with the TEAM effort. Implemented a micro-marketing program in a $15 million retail operation including specific mar- keting strategies to better meet specific community demographics. Results: The division experi- enced a 43% increase over projected sales and a 22"10 increase over the corporate divisions projection winning the District Sales Award and Executive of the Month Award. Using in-stock allocations, sensitive merchandising and marketing strategies and attending to sales trends in a softlines division, was able to significantly affect the profitability of the division. Results: Increased softline sales by 57% over the previous year, increased gross margin by 8% over previous year. Won the Regional Sales Award. Directed a startup operation responsible for all profit and loss management and daily monitoring of expenses. Results: Reduced operating expenses by 6%, kept payroll 11.8% below projected goals, and still ran an increased sales volume. PROFESSIONAL ExPERIENCES: MINNEAPOLIS CUSTOM CycLElMCC 2002- SEPT 2002 Marketing ManagerlGeneral Manager * Maintain all financial records and account analysis for facility * Prepare, monitor and allocate all weekly payroll and operating expenses * Supevise all associates * Create all MCC Clothing line to include streetwear and leather for men and women * Create all advertising to include budgets, promotions, signage, and actual ads * Handled all advertising communications, events and promotions * Implement a TEAM effort to initially implement all operational policies. * Supervise and execute in-house operations audits on all Dealership audits on a daily basis ensuring accuracy.