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<br />Economic Development Plan <br /> <br />7 February 2006 <br />Page 6 of 17 <br /> <br />Task 4.3. Written Report. DeSCo will compile the input from this session into a <br />written report for the City of Arden Hills members. 20 bound copies will be provided <br />to the board as well as a Microsoft Word 2003 master on disk. <br /> <br />. <br /> <br />Task 4.4. Community Presentation. This may be the most important component of <br />the whole engagement. DeSCo will compile the final written report into a PowerPoint <br />presentation that the City of Arden Hills can use to present their Five- Year Economic <br />development plan to community leaders and decision makers. <br /> <br />Phase V - Marketin!:l Plan <br /> <br />Task 5.1. Resources and Revenues. By this point in the process, DeSCo will be able <br />to assess the resources and interests in Arden Hills for executing a competitive <br />marketing plan for the community. We will identify a brand image and message for <br />the community as well as a strategy for promoting investment in the entire city within <br />the confines of the budget allowed. We also anticipate that a working partnership for <br />TCAAP will have been developed by this point. Our plan will involve TCAAP if they <br />are ready to move forward as well. <br /> <br />Task 5.2. Draft Docurpent. A draft of the Marketing Plan will be provided to the <br />community for review and approval. We will email the plan to the city and seek their <br />input as to its effectiveness for economic development efforts. <br /> <br />. <br /> <br />Task 5.3 Final Document. Upon receiving final sign-off by City of Arden Hills, <br />DeSCo will complete a final marketing plan and included it with our presentations to <br />the City. We would typically include this as part of the economic development plan <br />however if you would prefer this in a separate document we can provide that as part <br />of this engagement. <br /> <br />Phase VI - Support <br /> <br />Task 6.1. Support. Although our formal engagement will end with the delivery of <br />the PowerPoint presentation, DeSCo will be available for assistance with the <br />Foundation on an "as needed" basis to support the plan and ensure its successful <br />implementation. <br /> <br />Confidential and Personal for the City of Arden Hills <br />Public circuliltiOrl or unauthorized reproduction of this document is expressly prohibited_ <br /> <br />. <br /> <br />DcSCo . 331 E. Lincofnway, Valparaiso, IN 46383 . W'Nw_desco$olutions_com . 219.548.9999 <br />