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<br />ARDEN HILLS CITY COUNCIL WORK SESSION-June 18, 2007 <br /> <br />8 <br /> <br />18. Joint Marketing <br />Joint marketing is an effective means of promoting an area or region. The EDC is <br />recommending reviewing and expanding its joint marketing opportunities with <br />various organizations such as the Twin Cities Chamber and Visit Minneapolis North. <br /> <br />19. Individual Marketing <br />Highly targeted marketing to pursue specific prospects is at times necessary. <br />Although the EDC recognizes the value in this initiative, they have determined this <br />not to be a priority at this time. <br /> <br />Members of the Economic Development Commission (EDC) are seeking guidance from the City <br />Council regarding the proposed development strategies for the City. <br /> <br />Economic Development Commission Chair Bruce Kunkel noted that the strategic plan is an <br />opportunity for the City to promote the quality of life, jobs, businesses, excellent schools, and <br />community values in Arden Hills. Mr. Kunkel noted that the EDC is currently developing a list <br />of businesses located in Arden Hills. <br /> <br />Councilmember McClung stated that the economy should drive the redevelopment market. In his <br />opinion, redevelopment of the business community should not be a priority for local <br />govermnents. <br /> <br />Economic Development Commission Chair Kunkel stated that a goal of the City should be to <br />maximize profitability for future redevelopment sites and continue to meet the ever changing <br />needs of the community it serves. <br /> <br />Economic Development Commission member Edmund Von Holtum stated that his vision of the <br />EDC is that the City would assist businesses with redevelopment issues or concerns. City staff <br />would act as the liaison to the business owner. <br /> <br />Councilmember McClung asked if the EDC is recommending that that the City offers businesses <br />financial incentives to relocate or redevelop in Arden Hills. <br /> <br />Economic Development Commission Chair Bruce Kunkel stated that the EDC is not <br />recommending that the City use financial incentives to entice potential businesses to Arden Hills. <br /> <br />Councilmember McClung stated that Arden Hills being a fully developed community, he would <br />be more receptive to listening to a property owner if they approached the City for some <br />assistance. He noted that it is important for the City to establish a redevelopment philosophy or <br />standard before it proceeds with a strategic plan. Also, where would the revenue come from to <br />support the EDC's initiatives? <br /> <br />Mayor Harpstead noted that the proposed funds would have to be built into the City's general <br />fund budget. <br />