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<br /> <br />DON'T TAKE OUR WORD FOR IT... <br /> <br />How Big is the Issue? <br /> <br />Electronics industry analyst, iSuppli, "predicts that by 2010. 75,000, or <br />15 percent of total billboards in the U.S., will be digital displays, up from <br />a mere 500 digital billboards, or 0.1 percent,of all billboards in 2006." <br />Source: "Channel VIeWpOint: Consumerelectronics-just the sideshow to the advertising at CES,n <br />eChannelLinl! Daily News,January 9,2007 <br /> <br />What's Bad for You is Good for Them <br /> <br />"Nobody likes being stuck in a traffic jam, but Clear Channel executives <br />are coming to love them. 'Hey, traffic is a good thing,' quips Clear Channel <br />Communications Inc. CEO Mark Mays. 'People listen to more radio, and <br />they have more time to look at billboards.' Now that's a captive audience." <br /> <br />Source: Business Ufek Online,June 20, 2005 <br /> <br />And You Thought You'd Never Get that Big-Screen TV <br /> <br />''As one drives along Hwy. 101 between San Jose and San Francisco, <br />there are many billboards that vie for your attention. But just as you near <br />San Carlos. it is tough if not impossible to miss one particular two-sided <br />billboard.... Its excellent positioning allows it to be seen by traffic as far <br /> <br />as one kilometer from either side.... But then you couldn't miss a 34 ft. <br />x 19 ft. Hi Definition TV on the side of the road that stands almost 40 <br />feet above the ground, could you? And that's exactly what Silicon View's <br />LED billboard looks like, a giant TV." <br /> <br />Source: Outdoor Today,January 2005 <br /> <br />If You Build It, They Will Stare... <br />for More Than Two Seconds <br /> <br />"[Electronic] Billboard scheduling is based on a 'repeating loop' of adver- <br />tising messages. The Silicon View loop contains six different messages, <br />each displayed for five seconds with a one-second pause between each <br />message. Thus, one message loop lasts approximately 36 seconds. The loop <br />continuously repeats on a 24-hour basis, which gives each advertiser at <br />least 2,880 viewing exposures per day.... A factor that determines dwell <br />time, or the amount of time a commuter sees a billboard. is the vehicle's <br />speed approaching the board. At 65 mph, a Highway 101 driver sees one <br />full rotation of the Silicon View hi/lhoard. During peak hours, when trajfit <br />slows, a driver could see three to five loops." [emphasis added] <br />Source: "Pixels and Prints: Outdoor's Future Fusion,~ Signs if/hI! Ti1Tll!s, August 2003 <br /> <br />