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<br />ADDITIONAL RESOURCES <br /> <br />A dqinitive study on the saftty of electronic billboards has yet to be done, but <br />the fallowing documents contain information that is important to the current <br />debate. the research papers reftrenced below are available as PDF Jiles at <br />the Scenic America website at www.scenic.org/billboards/electronic. You <br />will need to have the Adobe Acrobat Reader on your computer to read them. <br /> <br />The Impact of Driver Inattention on Near-Crash! <br />Crash Risk: An Analysis Using the IOO-Car Naturalistic <br />Driving study Data <br /> <br />Apri12006, National Highway Traffic SafetyAdministrotion, <br />US. Department of Transportation <br /> <br />A major study of driver inattention, primarily involving distractions inside <br />the car, but finding that any distraction of more than two seconds is a poten- <br />tial cause of crashes and near crashes. <br /> <br />Traffic Safety Evaluation of Video Advertising Signs <br /> <br />Transportation Research Record: Journal of the Transportation Research Board, <br />No. 1937, 2005 <br /> <br />A study of electronic signs in Toronto, which finds that "On the basis of <br />the eye fixation study and the pubic survey data, it is apparent that video <br />advertising can distract drivers inappropriately and lead to individual <br />crashes," but calls for additional research due to other conflicting data. <br /> <br />Research Review of Potential Safety Effects of Electronic <br />Billboards on Driver Attention and Distraction <br /> <br />September 11,2001. Federal HighwayAdministration, <br />U.S. Department ojTransportation <br /> <br />A summary of existing research <as of 2001), on the subject of the safety <br />of electronic signs and a call for additional studies. <br /> <br />Milwaukee County Stadium Variable Message <br />Sign Study: Impacts of an Advertising Variable <br />Message Sign on Freeway Traffic <br /> <br />December 1994, Wisconsin Department ojTransportation <br /> <br />Study of the dangers posed by an electronic sign in Milwaukee along 1-94, <br />that concluded that ('It is obvious that the variable message sign has had an <br />effect on traffic, most notably in the increase of the side swipe crash rate." <br /> <br />BE SURE TO VISIT THE SCENIC AMERICA WEBSITE AT WWW.SCENIC.ORG <br />FOR ADDITIDNAL AND UPDATED INFORMATION ABOUT THIS AND OTHER SIGN CONTRDL ISSUES. <br /> <br />:- <br /> <br />I <br /> <br /> <br />