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7A, TCAAP Communications Plan
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7A, TCAAP Communications Plan
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4/11/2008 11:23:09 AM
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4/11/2008 11:21:07 AM
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TCAAP Communications Plan
General - Type
Agenda Item
Date
4/14/2008
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<br />City of Arden Hills <br />TCAAP Redevelopment Communication Plan <br />Key Audiences, Tactic and Tools April, 2008 <br /> <br />Individuals served by the institutions in Arden Hills <br />Defined <br />Individuals served by <br />o Bethel University <br />o Northwestern College <br />o Moundsview Public Schools <br /> <br />Objectives for communications with this audience: <br />o To increase understanding among citizens of Arden Hills and other key <br />audiences of the opportunities presented by the potential <br />redevelopment of the TCAAP site. <br />o To develop understanding of the goals, objectives and tirnelines of the <br />TCAAP redevelopment among stakeholders. <br />o To create communications channels between the City of Arden Hills <br />and stakeholders within the community and those within other <br />communities who will have an impact on the successful <br />redevelopment of the site. <br />o To build support for the city's vision among stakeholders who will have <br />an impact on the success of the redevelopment project. <br /> <br />Communication Toofs for achieving these objectives: <br />o Arden Hills Notes Newsletter/ TCAAP Supplement <br />o Regular meetings <br />o Media Relations <br />o Public Forum <br /> <br />Media <br />Defined <br />Immediate Community Print Media <br />o Ramsey County Sun-Focus <br />o Shoreview Arden Hills Bulletin <br />Regional Print Media <br />o Pioneer Press <br />o Star Tribune <br />o MinnPost <br />o Metropolitan Council Newsletter <br />o Minneapolis Saint Paul Business Journal <br />o Twin Cities Real Estate Journal <br />Neighborhood Electronic Media <br />o CTV <br />Regional Electronic Media (News and public affairs programming) <br />o KNOW-Minnesota Public Radio <br />o KSTP AM Radio <br /> <br />~COMMUNICATIONSI <br />. MANAGEMENT <br />incorDorated <br /> <br />Page 8 <br />
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