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<br />City of Arden Hills <br />TCAAP Redevelopment Communication Plan <br />Key Audiences, Tactic and Tools April, 2008 <br /> <br />o WCCO AM Radio <br />o KFAI Radio <br />o KARE TV <br />o KMSP TV <br />o KSTP TV <br />o KTCA/KTCI Public television <br />o WCCO TV <br /> <br />Objectives for communications with this audience: <br />o To increase understanding among citizens of Arden Hills and other key <br />audiences of the opportunities presented by the potential <br />redevelopment of the TCAAP site. <br />o To develop understanding of the goals, objectives and timelines of the <br />TCAAP redevelopment among stakeholders. <br />o To create communications channels between the City of Arden Hills <br />and stakeholders within the community and those within other <br />communities who will have an impact on the successful <br />redevelopment of the site. <br />o To build support for the city's vision among stakeholders who will have <br />an impact on the success of the redevelopment project. <br /> <br />Communication Tools for achieving these objectives: <br />o Background / educational meetings with key reporters <br />o News releases <br />o Personal relationships <br /> <br />Employers in Arden Hills <br />Defined <br />Large employers in Arden Hills; <br />o Boston Scientific Corporation <br />oLand 0' Lakes <br />o MSllnsurance <br />o Fair Isaac <br />o Presbyterian Homes-Johanna Shores <br />o Sims Deltec <br /> <br />Objectives for communications with this audience; <br />o To increase understanding among citizens of Arden Hills and other key <br />audiences of the opportunities presented by the potential <br />redevelopment of the TCAAP site. <br />o To develop understanding of the goals, objectives and timelines of the <br />TCAAP redevelopment among stakeholders. <br />o To create communications channels between the City of Arden Hills <br />and stakeholders within the community and those within other <br /> <br />~COMMUNICATIONSI <br />. MANAGEMENT <br />incorporated <br /> <br />Page 9 <br />