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<br />City of Arden Hills <br />TCAAP Redevelopment Communication Plan <br />Key Audiences, Tactic and Tools April, 2008 <br /> <br />communities who will have an impact on the successful <br />redevelopment of the site. <br />o To build support for the city's vision among stakeholders who will have <br />an impact on the success of the redevelopment project. <br /> <br />Communication Tools for achieving these objectives: <br />o Arden Hills Notes Newsletter/ TCAAP Supplement <br />o Regular meetings <br />o Media Relations <br />o Public Forum <br />o Electronic Communications <br /> <br />Business/ Economic Development Associations in Arden Hills <br />Defined <br />o Saint Paul Area Chamber of Commerce <br />o Minneapolis Regional Chamber of Commerce <br />o Visit Minneapolis North <br />o ULI- Urban Land Institute <br />o Builders Association of the Twin Cities <br />o Saint Paul Association of Realtors <br />o Sustainable Land Use Coalition <br /> <br />Objectives for communications with this audience: <br />o To increase understanding among citizens of Arden Hills and other key <br />audiences of the opportunities presented by the potential <br />redevelopment of the TCAAP site. <br />o To develop understanding of the goals, objectives and timelines of the <br />TCAAP redevelopment among stakeholders. <br />o To create communications channels between the City of Arden Hills <br />and stakeholders within the community and those within other <br />communities who will have an impact on the successful <br />redevelopment of the site. <br />o To build support for the city's vision among stakeholders who will have <br />an impact on the success of the redevelopment project. <br /> <br />Communication Tools for achieving these objectives: <br />o Newsletter <br />o Regular meetings <br />o Media Relations <br />o Public Forum <br />o Electronic Communications <br /> <br />~COMMUNICATIONSI <br />. MANAGEMENT <br />incorpor~ted <br /> <br />Page 10 <br />