7A, TCAAP Communications Plan - Laserfiche WebLink

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City of Arden Hills TCAAP Redevelopment Communication Plan Key Audiences, Tactic and Tools April, 2008 Take advantage of the electronic communications capabilities of the current Arden Hills City Website to push information to citizens and other stakeholders and create channels for stakeholders to communicate with the city. Features not currently being used to their full potential include: Broadcast E-mail Online surveys Video delivery Online discussion groups Electronic document delivery Objective: . Develop the capability to reach stakeholders and opinion leaders quickly through existing capabilities of the City's website and to provide a feedback mechanism for the public. Audiences Reached: . Elected officials/ Administrators representing the jurisdictions in Arden Hills . Officials of Institutions in Arden Hills . Media . Employers in Arden Hills . Business/ Economic Development Associations in Arden Hills . Faith Communities in Arden Hills Format Short takes on breaking news/ information that will allow people on the list to be the first to hear about new developments, website updates, meetings, etc. Establish a proactive media relations program to reach out to reporters with TCAAP story ideas, milestone announcements, opinion pieces and other methods for delivering the city's messages. Key Reporter Meetings Objective: To assure that those who filter information about the TCAAP redevelopment before it gets to the general public understand what is happening and have a trusted and knowledgeable spokesperson to contact with questions. Audiences Reached: . Media/ gatekeepers/ editorial writers. Format: Regular meetings with key reporters at selected media outlets to keep them abreast ofTCAAP development. ~COMMUNlCATIONSI . MANAGEMENT incorporated Page 17