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<br />City of Arden Hills <br />TCAAP Redevelopment Communication Plan <br />Key Audiences, Tactic and Tools April, 2008 <br /> <br />Milestone Releases <br />Objective: <br />Assure a constant flow of accurate information about TCAAP <br />redevelopment to the affected publics in a credible and balanced <br />manner. <br /> <br />Audiences Reached: <br />. Media <br />. All stakeholders <br /> <br />Position primary spokesperson as a knowledgeable, objective voice for the <br />redevelopment needs of the region in general and the TCAAP Site in particular. <br /> <br />Objective: <br />. Establish one or two individuals as the official source of city related <br />information on TCAAP. <br /> <br />Audiences Reached: <br />. All audiences <br /> <br />Format: <br />. Establish relationships with reporters from all media outlets serving <br />Arden Hills and its stakeholders. <br />. Provide by-lined articles to newspapers. <br />. Provide by-lined op/ed articles on a predictable schedule and as <br />events warrant. <br /> <br />Establish a city media policy and protocol for official city media statements and <br />comments specific to TCAAP but applicable to all uses. <br />Objective: <br />. Provide a clear set of operating guidelines under which city staff <br />and officials will communicate with the media. <br /> <br />Audiences Reached: <br />. All audiences <br /> <br />Format: <br />. A clear policy for the way media operate at city meetings and <br />internal communication about media contacts, <br /> <br />~COMMUNICATIONSI <br />. MANAGEMENT <br />incorporated <br /> <br />Page 18 <br />