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<br />Cify of Arden Hills <br />TCAAP Redevelopment Communication Plan <br />Key Audiences, Tactic and Tools April, 2008 <br /> <br /> <br />Establish 0 Public Information Officer function within the city - os 0 specific <br />responsibility for on existing employee, or os 0 port time consulting position. This <br />individual will be responsible for managing the content of the city's websile, <br />serving os on expert resource for the Communications Committee, proactively <br />building relationships with the media, seeking opportunities to tell the city's story <br />and managing and enforcing the city media contact policy. <br /> <br />Objective: <br />o Create staff accountability for advancing strategic communications <br />on behalf of the city. <br />o Assure that information is delivered to constituencies in a regular, <br />timely and strategic manner. <br />o Provide the volunteer communications committee with an appropriate <br />level of staff support. <br /> <br />Audiences Reached: <br />o All audiences <br /> <br />Additional Communication Tools for Consideration <br />Moster mailing/ Contact List <br />Objective: <br />o Build and maintain a contact list of individuals with an expressed <br />interest in the TCAAP redevelopment, <br /> <br />Audiences Reached: <br />o Elected officials/ Administrators representing the jurisdictions in Arden <br />Hills <br />o Officials of Institutions in Arden Hills <br />o Individuals served by the institutions in Arden Hills <br />o Media <br />o Employers in Arden Hills <br />o Business/ Economic Development Associations in Arden Hills <br />o Faith Communities in Arden Hills <br />o Key Resident Constituencies <br /> <br />Format: <br />Develop a mailing list of all identified members of strategic audiences, <br />Information includes name, address, affiliation, phone number, fax <br />number and e-mail address. <br /> <br />~COMMUNICATlONSI <br />. MANAGEMENT <br />incorporated <br /> <br />Page 19 <br />