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<br />City of Arden Hills <br />TCAAP Redevelopment Communication Plan <br />Key Audiences, Tactic and Tools April, 2008 <br /> <br />Format: <br />Use city's CATV allocation to create a video for replay on CATV, the city <br />website and other venues. <br /> <br />E-Mail Update <br />Frequency: <br />To be determined <br />Objective: <br />. Deliver key messages to Arden Hills stakeholders and other key <br />audiences on a regular, predictable and timely basis. <br />. Keep stakeholders up to date on progress, milestones and public <br />outreach activities. <br />. Keep TCAAP 'top of mind' for stakeholders. <br /> <br />Messages delivered <br />. You can learn about the TCAAP redevelopment project through: <br />. Website <br />. Public forums <br />. Individual meetings <br />. Fact Sheets <br />. All key messages <br /> <br />Fact Sheets <br />Frequency: <br />As needed <br /> <br />Objective: <br />. Answer the Frequently Asked Questions through a series of fact sheets <br />that will be updated as new information is developed. <br /> <br />Audiences Reached: <br />. All audiences <br /> <br />Format: <br />One page fact sheets with illustrations as appropriate. Distributed through <br />the website, at meetings and through direct mail. <br /> <br />Direct Outreach <br />Speaking Tour/ Speakers Bureau <br />Objective: <br />. Inform community members of the opportunities presented by the <br />TCAAP development project through service clubs, business <br />organizations and other venues throughout the service area. <br /> <br />~COMMUNlCATIONSI <br />. MANAGEMENT <br />incorporated <br /> <br />Page 21 <br />