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<br />City of Arden Hills <br />TCAAP Redevelopment Communication Plan <br />Key Audiences, Tactic and Tools April, 2008 <br /> <br />Audiences Reached: <br />. Institutions <br />. Community service groups <br />. Faith Communities <br /> <br />Format: <br />. Develop a standard speech/ presentation that can be easily modified for <br />audience needs. <br />. Arrange speaking dates in identified markets in service area. <br /> <br />Traveling Display <br />Objective: <br />. Create an informational display that can be set up at public meetings <br />and in public spaces. Offer explanatory information on the TCAPP <br />redevelopment project and a feedback opportunity (contact person, e- <br />mail address, website address, voice mail box). <br /> <br />Audiences Reached: <br />. Institutions <br />. Community service groups <br />. Faith Communities <br /> <br />Format: <br />Develop a free-standing display to deliver messages about Arden Hills. <br />Features will include maps, overhead photos, public involvement options and <br />fact sheets, <br />Possibilities include access to website, comment mechanism (e.mail or <br />paper), schedule of events. <br />Will be set up at speaking engagements, public events and in library and <br />community center lobbies. <br /> <br />Visits with key audiences <br />Objective: <br />. Deliver TCAAP information to key audiences. <br />. Establish personal relationships between spokesperson/ key contacts and <br />key audience. <br /> <br />Audiences Reached: <br />. Elected officials/Administrators representing the jurisdictions in Arden Hills <br />. Officials of Institutions in Arden Hills <br />. Employers in Arden Hills <br />. Business/ Economic Development Associations in Arden Hills <br />. Faith Communities in Arden Hills <br /> <br />Format: <br />One-on-one meetings with opinion leaders within key audiences. <br /> <br />~COMMUNlCATIONSI <br />. MANAGEMENT <br />incorporated <br /> <br />Page 22 <br />